The image consulting blog

Practical guides on starting, pricing, marketing and running an image consulting practice.

Image Consulting for Men
8 min read

Image Consulting for Men

What a men's image consultant works on, from tailoring and proportion to dress codes and wardrobe edits, and who books one.

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What Personal Stylists Earn
7 min read

What Personal Stylists Earn

Personal stylist salaries from federal occupation data, and a worked example of what a self-employed stylist keeps after costs and tax.

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What Is Color Analysis?
8 min read

What Is Color Analysis?

How color analysis works, from undertone, value and chroma to the four seasons and twelve sub-seasons, where it came from and what research says.

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Is a Color Analysis Worth It?
7 min read

Is a Color Analysis Worth It?

The honest case for and against paying for a color analysis, who gains the most from one, and a quick way to judge whether it would pay for itself.

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Image Consulting Explained, From First Consultation to Wardrobe Edit
7 min read

Image Consulting Explained, From First Consultation to Wardrobe Edit

The stages of an image consulting engagement in order, from the intake and color session to the wardrobe edit, shopping and follow-up.

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How to Find a Personal Stylist You Will Actually Like
8 min read

How to Find a Personal Stylist You Will Actually Like

Where to look for a stylist, what to ask on the first call, and the red flags that mean you should keep searching.

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How to Do a Color Analysis on Yourself
8 min read

How to Do a Color Analysis on Yourself

An honest at-home method for finding your color season with a window, a mirror and plain fabric, plus where self-checks go wrong.

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How to Become a Personal Stylist
7 min read

How to Become a Personal Stylist

The routes into personal styling, from retail and online styling services to private clients, and the skills that carry across all of them.

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How Professionals Do a Seasonal Color Analysis
8 min read

How Professionals Do a Seasonal Color Analysis

The steps a trained consultant follows in a color draping session, from lighting and the drape order to recording the palette a client takes home.

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How Much a Personal Stylist Costs
7 min read

How Much a Personal Stylist Costs

What clients pay a personal stylist for wardrobe edits, shopping and full packages, why fees vary, and why the clothing budget sits on top.

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How Much a Color Analysis Costs
8 min read

How Much a Color Analysis Costs

What clients pay for a color analysis depends on format and hours. Here is what each option includes, with worked examples and questions to ask.

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What Does an Image Consultant Do, and Who Hires One?
8 min read

What Does an Image Consultant Do, and Who Hires One?

An image consultant teaches clients to dress for the life they have now, through color analysis, fit, wardrobe audits, shopping and corporate work.

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