The image consulting blog
Practical guides on starting, pricing, marketing and running an image consulting practice.

Image Consulting for Men
What a men's image consultant works on, from tailoring and proportion to dress codes and wardrobe edits, and who books one.
Read more →
What Personal Stylists Earn
Personal stylist salaries from federal occupation data, and a worked example of what a self-employed stylist keeps after costs and tax.
Read more →
What Is Color Analysis?
How color analysis works, from undertone, value and chroma to the four seasons and twelve sub-seasons, where it came from and what research says.
Read more →
Is a Color Analysis Worth It?
The honest case for and against paying for a color analysis, who gains the most from one, and a quick way to judge whether it would pay for itself.
Read more →
Image Consulting Explained, From First Consultation to Wardrobe Edit
The stages of an image consulting engagement in order, from the intake and color session to the wardrobe edit, shopping and follow-up.
Read more →
How to Find a Personal Stylist You Will Actually Like
Where to look for a stylist, what to ask on the first call, and the red flags that mean you should keep searching.
Read more →
How to Do a Color Analysis on Yourself
An honest at-home method for finding your color season with a window, a mirror and plain fabric, plus where self-checks go wrong.
Read more →
How to Become a Personal Stylist
The routes into personal styling, from retail and online styling services to private clients, and the skills that carry across all of them.
Read more →
How Professionals Do a Seasonal Color Analysis
The steps a trained consultant follows in a color draping session, from lighting and the drape order to recording the palette a client takes home.
Read more →
How Much a Personal Stylist Costs
What clients pay a personal stylist for wardrobe edits, shopping and full packages, why fees vary, and why the clothing budget sits on top.
Read more →
How Much a Color Analysis Costs
What clients pay for a color analysis depends on format and hours. Here is what each option includes, with worked examples and questions to ask.
Read more →
What Does an Image Consultant Do, and Who Hires One?
An image consultant teaches clients to dress for the life they have now, through color analysis, fit, wardrobe audits, shopping and corporate work.
Read more →Ready to go beyond the blog? See the courses.
