Image Consulting Price List Template
A price list is a decision aid. Laid out well it answers the question before it is asked; laid out badly it produces inquiries that were only ever going to end in "how much is it, really".
See the coursesEverything on this page is yours to copy and adapt. The courses cover the decisions behind it: what to charge, what to promise, and what to put in writing.
What yours needs to cover
- ✓ Each service named for what the client gets, not for the method you use
- ✓ What is included in each, in the same order, so two services can be compared
- ✓ How long each takes, and whether that includes preparation and follow-up
- ✓ A middle option that most people should choose, positioned as such
- ✓ What is not included, stated once, kindly and clearly
- ✓ Travel, materials and out-of-hours, which is where quoted prices quietly stop being profitable
How to use it
- Build every price up from your own costs and capacity before you look at anybody else's.
- Name three options at most. A list of eight makes the client ring you instead of choosing.
- Show what is excluded on the same page, since an exclusion found later reads as a trick.
- Review the whole list every six months against what you are actually delivering.
Building each price from the bottom up
Before any layout decision, every price on the list has to be built from your own costs. For each service, add up the time in the room, the preparation beforehand, the travel both ways and the follow-up afterward, then add materials such as swatches or printed reports. Divide the price by that total time and you have what the service actually pays you per hour.
This is where most new consultants discover the problem. A $480 wardrobe audit that looks generous for three hours in the house can fall to roughly half that hourly figure once driving, preparation and report writing are counted. The rate calculator on this site walks through exactly this arithmetic.
Laying out the options
Name each service for what the client leaves with ("Your color palette and swatch card") and put the method underneath. Then list what is included in the same order for every option, so a client can compare them line by line without asking.
Three options is usually the right number: a single service, a combined package that most clients should choose, and a fuller program. Mark the middle one as the one you recommend and say why in a sentence. Keep single services visible even if you would prefer to sell packages, because some clients only want one thing and a list without it sends them elsewhere.
Exclusions and extras
State what is not included on the same page, briefly and without apology: garments bought on a shopping trip, alterations, travel beyond a set radius, evening or weekend sessions if you charge more for them. An exclusion the client finds out about afterward feels like a trick, even when it was always your policy.
Travel deserves its own line because it is the cost that grows quietly. A session forty minutes away carries well over an hour of unpaid driving, so either include travel within a stated radius and charge beyond it, or build an average travel time into every price. Whichever you choose, write it down so the same rule applies to every client.
Keeping the list current
A price list is not permanent. Review it every six months against what you are actually delivering: if a report now takes you twice as long because you added outfit photographs, the price should reflect that. When you raise prices, apply the new ones to bookings from a set date, honor quotes already given, and tell existing clients before they see it on the website. Most clients accept a clearly explained change far more easily than an unexplained one.
A filled-in example
| Your colors | Color analysis, palette card, swatches and written report, $285 |
|---|---|
| Your working wardrobe (recommended) | Color analysis plus four-hour wardrobe audit and gap list, $725 |
| Your full refresh | Everything above plus a half-day shopping trip to a written brief, $1,050 |
| Single audit | Wardrobe audit on its own, $480 |
| Travel | Included within 20 miles, then quoted per mile |
| Not included | Clothing purchases and alterations |
Mistakes to avoid
- Copying a competitor's prices. Their costs, travel and capacity are not yours. Build each price from your own numbers first, then compare.
- Listing eight services. Too many options makes people call you rather than choose. Three clear options, plus single services, is plenty.
- Pricing the room time only. Preparation, travel and follow-up can double the hours in a session. Price the whole job.
- Hiding exclusions. Surprises at the end damage trust. State what is not included on the same page as the prices.
Image Consulting Price List Template FAQs
Should I publish my prices?
Usually yes for private work. It filters out people who were never going to book and saves you the calls, and a buyer who cannot see a number often assumes the worst one.
Hourly or packaged?
Package private work. Hourly pricing punishes you for getting faster and invites the client to watch the clock instead of the outcome.
How do I raise prices?
Change them for new bookings from a set date, tell existing clients before they hear it from the website, and do not apologize in the sentence that announces it.
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